See all properties

The Herald by LuxUrban

2.5 star property
Hotel with a fitness center, steps from Macy's

Choose dates to view prices

Photo gallery for The Herald by LuxUrban

City view from property
Lobby sitting area
Terrace/patio
Exterior
In-room safe, desk, laptop workspace, iron/ironing board

Reviews

8.0 out of 10
Very good

Popular amenities

  • Bar
  • Gym
  • Housekeeping
  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for 1 King Bed Deluxe Suite with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed - twin
Separate bedroom
  • City view
  • 259 sq ft
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for 2 Double Beds Deluxe Room with Balcony

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds Deluxe Room with Balcony

Highlights

Patio
Separate sitting area
Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/tub combination
  • 246 sq ft
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Suite with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed - twin
Separate bedroom
  • City view
  • 259 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds Deluxe Room with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds Deluxe Room with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
Digital channels
  • City view
  • 244 sq ft
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Standard Mobility Accessible Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Standard Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
  • 248 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Standard Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Standard Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
  • 225 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds with Parade View

In-room safe, desk, laptop workspace, iron/ironing board

2 Double Beds with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
Digital channels
  • City view
  • 246 sq ft
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Deluxe Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
  • 225 sq ft
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Deluxe Mobility Accessible Room

In-room safe, desk, laptop workspace, iron/ironing board

1 King Bed Deluxe Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Shower/tub combination
Private bathroom
  • 248 sq ft
  • Sleeps 2
  • 1 King Bed

You may also like

Ad
Bar (on property)

The Westin New York at Times Square

Manhattan
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
8.8 out of 10, Excellent, 4,745 reviews
The price is $293
includes taxes & fees
$252 per night
May 11 - May 12
The Westin New York at Times Square
Mod logo
Earn OneKeyCash on thousands of hotels when you sign in and book. More rewards for more adventures!
Sign inSign up, it's free

About the neighborhood

Map
71 W 35th St, New York, NY, 10001

What's nearby

  • Empire State Building - 5 min walk - 0.3 miles
  • Broadway - 7 min walk - 0.4 miles
  • Times Square - 8 min walk - 0.5 miles
  • Madison Square Garden - 9 min walk - 0.5 miles
  • Grand Central Terminal - 14 min walk - 0.8 miles

Getting around

  • 34 St. Station (Herald Square) - 1 min walk
  • New York W 32nd St. Station - 4 min walk
  • LaGuardia Airport (LGA) - 29 min drive

Restaurants

  • ‪Shake Shack - ‬2 min walk
  • Monarch Rooftop
  • ‪Wafels & Dinges Cabana - ‬1 min walk
  • ‪Keens Steakhouse - ‬2 min walk
  • ‪Burger King - ‬2 min walk

About this property

The Herald by LuxUrban

Hotel remodeled in 2018 and located near 5th Avenue
A short walk from Empire State Building and Bryant Park, The Herald by LuxUrban provides a bar, a gym, and more. Guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Limo/town car service, a 24-hour front desk, and a front-desk safe
  • Multilingual staff, a vending machine, and a porter/bellhop
  • An elevator and luggage storage
  • Guest reviews say great things about the helpful staff and proximity to public transit
Room features
All 166 rooms have comforts such as laptop-friendly workspaces and air conditioning, as well as perks like free WiFi and desk chairs. Guest reviews speak well of the clean rooms at the property.
More conveniences in all rooms include:
  • Recycling and LED light bulbs
  • Bathrooms with shower/tub combinations and free toiletries
  • 32-inch Smart TVs with digital channels
  • Heating, daily housekeeping, and electrical adapters/chargers

Languages

English, Spanish

Similar properties

Reception

Hotel Stanford

  • Breakfast included
  • Free WiFi
  • Air conditioning
  • 24/7 front desk
8.6 out of 10, Excellent, 1,257 reviews
The price is $220
includes taxes & fees
$188 per night
May 26 - May 27
Hotel Stanford

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limo/town car service
  • Onsite parking options include a garage

Food and drink

  • A bar/lounge

Restaurants on site

  • MONARVH

Things to do

  • Gym

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator (68 inch wide door)
  • Stair-free path to entrance
  • Thin carpet in room
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible gym
  • Wheelchair-accessible path of travel

More

  • 17 floors
  • At least 80% lighting from LEDs
  • Built in 1990
  • Designated smoking areas
  • Double-glazed windows
  • Renovated entire property - May 2018

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer (on request)
  • Private bathroom
  • Shower/bathtub combination
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch smart TV with digital channels

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Heating
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 150 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Noise-free guestrooms cannot be guaranteed

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
A car is not required for transportation to and from this property

Frequently asked questions

Is The Herald by LuxUrban pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at The Herald by LuxUrban?

As of Apr 30, 2025, prices found for a 1-night stay for 2 adults at The Herald by LuxUrban on May 4, 2025 start from $185.0, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The Herald by LuxUrban?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at The Herald by LuxUrban?

Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is The Herald by LuxUrban located?

Located in Manhattan, this hotel is within a 5-minute walk of Macy's, 5th Avenue, and Empire State Building. Broadway and Bryant Park are also within 10 minutes. 34 St. Station (Herald Square) is only a 2-minute walk and 42 St. - Bryant Pk. Station is 4 minutes.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

The Herald by LuxUrban Reviews

Reviews

8.0

Very Good

Rating 10 - Excellent. 194 out of 448 reviews
Rating 8 - Good. 128 out of 448 reviews
Rating 6 - Okay. 61 out of 448 reviews
Rating 4 - Poor. 26 out of 448 reviews
Rating 2 - Terrible. 39 out of 448 reviews

8.0/10

Cleanliness

8.0/10

Staff & service

7.4/10

Amenities

7.4/10

Property conditions & facilities

7.4/10

Eco-friendliness

Reviews

8/10 Good

Shawn V

Liked: Cleanliness, staff & service, property conditions & facilities
A basic no frills hotel. Clean rooms and friendly staff. Great location that's convenient to everything with a subway ride or walking. Perfect location for first timers or those revisiting the city they love.
Stayed 7 nights in Mar 2025

10/10 Excellent

Andrea Aguilar

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a really good hotel, near a lot of sites
Stayed 5 nights in Jan 2025

10/10 Excellent

Lourdes

Liked: Cleanliness
It was very well located
Stayed 3 nights in Feb 2025

10/10 Excellent

Ronnie

Liked: Cleanliness, staff & service
Great location.
Stayed 3 nights in Dec 2024

10/10 Excellent

Mary

Liked: Cleanliness, amenities
Great service and extremely friendly staff.
Stayed 2 nights in Feb 2025

6/10 Okay

Victoria

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was great the room didn't come with towels our showered flooded our bathroom floor.
Stayed 3 nights in Apr 2025

8/10 Good

CARLOS

Liked: Cleanliness, staff & service, property conditions & facilities
CONVENIENT
Stayed 5 nights in Apr 2025

6/10 Okay

Nayana

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
The only good thing this hotel is the location.
Stayed 3 nights in Jan 2025

10/10 Excellent

FRANCISCO

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cool
Stayed 1 night in Mar 2025

10/10 Excellent

Sharla

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff are very helpful and accommodating.
Stayed 2 nights in Jan 2025

10/10 Excellent

Theresa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great experience, staff was nice and attentive to our needs.
Stayed 3 nights in Jan 2025

8/10 Good

Rito

Liked: Cleanliness, staff & service, property conditions & facilities
The is
Stayed 2 nights in Feb 2025

10/10 Excellent

MARCEL

Liked: Staff & service, property conditions & facilities
Friendly and professional staff. Will be back
Stayed 1 night in Feb 2025

10/10 Excellent

Roberta

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location was great, we could walk to a lot of the places we want to go and there was a subway station right outsided The staff was very kind and understanding and made our stay wonderful. I would stay here again when we come to NY.
Stayed 1 night in Jan 2025

10/10 Excellent

luz

Liked: Cleanliness, staff & service, property conditions & facilities
Nice size room .
Stayed 2 nights in Feb 2025

8/10 Good

Susan E

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It worked well for us visiting NYC
Stayed 4 nights in Jan 2025

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was generous and helpful. Room was simple and sufficient. Was close to everything we needed to get to. Would absolutely stay here again.
Stayed 2 nights in Jan 2025

8/10 Good

Tresheal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Would recommend property to friends and would definitely book again. Jon who checked us in was very welcoming and accommodating. Thanks for a wonderful stay.
Stayed 3 nights in Jan 2025

10/10 Excellent

Margery

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay in NYC. Clean rooms, comfy beds, friendly staff. Would stay here again
Stayed 1 night in Nov 2024

2/10 Terrible

Angela

Liked: Cleanliness
Disliked: Staff & service
The property is ok but the staff at the front desk was rude and abusive with my family.
Stayed 3 nights in Dec 2024

6/10 Okay

Sara

Disliked: Property conditions & facilities
This hotel was perfect for a one night stay when the only time we were in the hotel was to sleep. I would'nt take an extended trip here.
Stayed 1 night in Jan 2025

2/10 Terrible

Brian

Disliked: Cleanliness, amenities, property conditions & facilities
Room had no towels of any kind, no toilet paper, no shower curtain. One of the lamp shades was missing. I slept in my clothes and on top of the blankets. Would not recommend.
Stayed 1 night in Mar 2025

2/10 Terrible

Vincent A

Liked: Staff & service
Disliked: Cleanliness, amenities, property conditions & facilities
No towels in the room, no ironing board or iron. I stayed in other Urban Lux hotels, and this was dirty and not kept up... The staff was friendly enough... it's a weird place
Stayed 1 night in Mar 2025

10/10 Excellent

leandro

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Adriana was great, the wntire team was. Amazing location and really nice people
Stayed 5 nights in Dec 2024

8/10 Good

Sally

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great central location. Clean and tidy with friendly staff
Stayed 2 nights in Nov 2024